Calls / Convo
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Convo Rate
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convos per call
Visitors / Lead
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OH Capture Rate
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target: 40%+
Buyer Volume
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Seller Volume
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Referral Volume
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Avg Sale Price
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Source is matched by consistent manual entry across appointments and transactions, not a guaranteed database join.
AddressCityEventsVisitorsLeadsCapture %Avg Visitors
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